About Sunrise Greetings

Company History

Sunrise Greetings was founded as Sunrise Publications in 1974. Three liberal arts graduates saw a market for contemporary social expression products and began printing their own cards in a small garage in the college town of Bloomington, Indiana.

The first Sunrise products featured native American themes. However the company quickly grew beyond this niche and established a reputation as a purveyor of stationery products featuring high-quality, unique imagery from a diverse set of illustrators.

In 1997 the company changed its name to InterArt to reflect a strategy of distributing additional licensed brands under the InterArt umbrella. The following year the company was purchased by Hallmark Cards, Inc. and became a wholly owned, independent subsidiary of the largest greeting card company in the world.

In January 2005 InterArt became Sunrise Greetings. The name change reinforced the identity of the company’s flagship card line and emphasized its primary purpose: to create and distribute Sunrise Greetings products.

Today Sunrise remains a celebrated and well-loved brand among retailers and consumers. Sunrise Greetings offers a full range of everyday and seasonal greeting cards, with products in thousands of stores throughout the United States and Canada.

Environmentally Beneficial Practices

Click here to see a list of Sunrise practices that minimize our impact on the environment.