Holiday
Display Start
Holiday Date
Returns Due
(Seasonal Counter Card Program
customers only)
Display Period 1
Valentine's Day
December 26, 2011
February 14, 2012
April 14, 2012
Display Period 2
St. Patrick's Day
February 15, 2012
March 17, 2012
May 17, 2012
Passover
February 15, 2012
April 7-14, 2012
June 14, 2012
Easter
February 15, 2012
April 8, 2012
July 8, 2012
Display Period 3
Mother's Day
April 9, 2012
May 13, 2012
July 13, 2012
Graduation
April 9, 2012
May 9 -June 18, 2012
August 18, 2012
Display Period 4
Father's Day
May 14, 2012
June 17, 2012
August 17, 2012
Display Period 6
Rosh Hashana
August 17, 2012
September 17 -19, 2012
November 19, 2012
Halloween September 19, 2012
October 31, 2012
January 2, 2013
Thanksgiving
September 19, 2012
November 22, 2012
January 22, 2013
Display Period 7
Hanukkah
November 1, 2012
December 8-16, 2012
February 16, 2013
Christmas November 1, 2012 December 25, 2012 February 25, 2013
Please note that these are ideal display dates;
exact dates for your location may vary based
on display space and
other factors.
Last order dates are generally one month prior to each holiday, with the exception of Confirmation,
First Communion, and Graduation, which have varying holiday dates and allow for reorders.
Returns are generally due 2 months after each holiday. The Graduation return date applies only
to those accounts that do not display Graduation year round.
General Guideline:
Display product for at least 30 days immediately preceding the applicable holiday.
Begin displaying holidays from a display period as the holidays from the preceding
display period sell through. For example, as St. Patrick's Day starts selling through,
begin to display Mother's Day.
